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Il Taglio - Social Content & Short-Form Video

Social-first brand content, short-form video & storytelling

Context
Launching and growing Il Taglio’s presence on Instagram and TikTok to build visibility for a local Roman-style pizzeria through aesthetic, humorous, and highly engaging short-form content.

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What I Created

  • Social-first video concepts blending aesthetics and humor

  • Short-form content for TikTok and Instagram Reels

  • Visual storytelling aligned with the brand’s identity and tone

  • Platform-native formats designed for organic reach

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My Role
Content creation, creative direction, video production, and social content strategy.

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Impact

  • TikTok launched from scratch, reaching ~98K views within the first 15 days

  • 715K total video views generated organically

  • 34K likes, 884 comments, and 2,385 shares

  • Audience primarily based in Switzerland (47%) and France (35%), reinforcing local and cross-border reach

AYA Collection - Launch

Creative direction, brand content & campaign rollout

Context
Launching a new women’s fashion brand with a strong visual identity and social-first strategy.

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What I Created

  • Visual identity & art direction

  • Campaign imagery & social content

  • Launch assets for Instagram & TikTok

  • In-store visuals & launch activations

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My Role
Creative direction, content production, campaign coordination.

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Impact

  • +7% average monthly revenue growth

  • 900 Instagram followers in 6 months

  • 17% engagement rate

  • 2 physical stores opened

AYA Collection - Holiday Season - Capsule Collection

Creative direction, brand content & seasonal campaign

Context
Creating a limited Holiday Season capsule collection to boost brand visibility and sales during the festive period, while strengthening the community through a personalized and storytelling-driven campaign.

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What I Created

  • Creative concept and visual direction for the Holiday capsule

  • Campaign imagery and social-first content

  • Influencer collaboration framework and creative briefing

  • Seasonal launch assets for Instagram and brand communication

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My Role
Creative direction, content production, influencer coordination, and campaign supervision.

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Impact

  • Generated 15K CHF in revenue during the campaign

  • 16% growth in Instagram community size

  • Capsule models sold out within one week, with full stock depletion in one month

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